Elite Ice-hockey Club the Braehead Clan have announced that the club will undergo an extensive re-brand and will now be known as the Glasgow Clan. They will also incorporate an exciting new club logo which will take pride of place on the front of their 2018/19 jerseys.
Clan Hockey and Operations Director Gareth Chalmers said that to grow the Clan brand the club needed to incorporate the City of Glasgow. He said, “We are absolutely delighted to announce the Club will re-brand from the Braehead Clan to the Glasgow Clan ahead of the upcoming 2018/19 Season.”
“Since our inception in 2010, the growth of the Clan on and off the ice has been phenomenal. From attendances of 800 at Braehead Arena in our inaugural season to attendances of over 3,000+ fans that we are now achieving, the West of Scotland continues to support the sport in the Elite Ice Hockey League.”
“While the Clan will always be synonymous with the Braehead name, we feel it’s now time to incorporate one the UK’s biggest cities into the organisations future, which we believe will further enhance our corporate partnerships, community engagement programme and player recruitment process heading forward.”
“It is a natural progression to incorporate Glasgow into the name, which will ultimately help us maximise the brand and growth even further.”
“While we are moving away from the Braehead name, our relationship with intu Braehead and Braehead Arena remains paramount to our future plans. Being associated with such a reputable brand has been very beneficial to the Club over the past eight seasons, so I am delighted to confirm that intu Braehead will remain as the Club’s lead jersey sponsor during the 2018/19 season.”
“I would like to thank everyone who has been involved in the re-branding, we are delighted with the end product and feel honoured to be the Glasgow Clan.”
The Clan was formed as recently as 2010 and in that time they’ve managed a 2nd place finish in the league in 2014-15, whilst reaching the quarter-finals in the Elite League Playoffs six times and made the semi-Finals of the Challenge Cup twice.
Pictures by Glasgow Clan