The National Hockey League and Los Angeles Kings today unveiled the 2017 NHL® All-Star logo as the team prepares to host the League’s showcase of stars for the third time in Los Angeles from Friday, Jan. 27 through Sunday, Jan. 29 at STAPLES Center.
Mid-Season Spectacle Celebrates Kings’ 50th Anniversary Season and NHL’s Centennial Anniversary
Designed by NHL Creative Services, the 2017 NHL® All-Star logo was designed to incorporate elements of Los Angeles and the hometown Kings. The trendy urban “LA” features the Kings’ trademark colors of black, gray and white. In addition, the gold and jeweled typography of the “LA” is a nod to the glitz and glamour of the city, which is home to the stars of Hollywood and host to many major awards shows, including the Academy Awards, the Emmy Awards and Grammy Awards. The three points of the star in the logo signifies the third time Los Angeles has hosted NHL® All-Star weekend (1981, 2002, 2017). The four stars represents each NHL Division.
The 2017 NHL® All-Star marks the fifth major NHL event to be held in Los Angeles, joining the 2014 Coors Light NHL Stadium Series™ game against the Anaheim Ducks at Dodger Stadium and the 2010 NHL Draft™ at STAPLES Center.
“The stars shine in the city of Los Angeles with the many major award shows and now they will illuminate even brighter when the NHL All-Stars come to STAPLES Center in 2017,” said Brian Jennings, NHL Chief Marketing Officer and Executive Vice President. “Our All-Star identity showcases our event which was inspired by the magic and glamour of this great city and the Kings loyal fan base. We are excited to be returning to Southern California.”
“Our fans, our players and our organization are looking forward to this All-Star season as we celebrate our 50th Anniversary,” said Los Angeles Kings President of Business Operations Luc Robitaille. “We look forward to hosting this premiere event in our great city and making this All-Star weekend the biggest and best ever as the greatest players in the world visit Los Angeles.”
More details about the 2017 NHL® All-Star will be released at a later date. The NHL All-Star Skills Competition™ will be held on Saturday, Jan. 28 and the NHL® All-Star Game will be on Sunday, Jan. 29 NHL Fan Fair™ will kick off the festivities on Thursday, Jan. 26 and run for four days at the Los Angeles Convention Center, located next to STAPLES Center.