After last season’s experiment of announcing the final venue at the beginning of the campaign, the organisers have again announced the final venue, this time for the Aviva Stadium in Dublin on May 27th 2017.
Also announced at this year’s launch was the extension by Guinness as title sponsors for a further four years, bringing their association with Pro 12 Rugby up until 2020.
“Since its redevelopment in 2010, Aviva Stadium has fast become an iconic rugby arena and after a thrilling final at BT Murrayfield between Connacht Rugby and Leinster Rugby that set a new attendance record, it seems only right that we should try to raise the bar yet again here in Dublin,” said Managing Director of Pro 12 Rugby Martin Anayi.
“Sponsors like Guinness also appreciate that we have a ‘Fan First’ philosophy and that is why we have put on an Early Bird offer – where fans can save up to 20% on selected tickets – to reward supporters who want to book their place at the final on May 27.”
Oliver Loomes, country director, Diageo Ireland, said Guinness were looking forward to building on the strong relationships that had already been forged in the first two years of their title sponsorship of the Championship.
“Guinness has a longstanding heritage in rugby at all levels, and I’m thrilled to announce that we have extended our partnership with PRO12 Rugby until 2020, continuing our commitment to the sport we all love,” he said.